The Grand Theory of Apple 10 months ago

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You can hate Apple’s philosophy, think they’re overpriced, and disagree with every decision they make, but their decisions are perfectly calculated as part of a grand strategy.

Special thanks to Neil Cybart who was a big inspiration for this video. This article in particular:
If you like to follow Apple news and analysis, Above Avalon is the place to do it (and his podcast is great too)

*The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video.

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Lobby Time Kevin MacLeod (
Licensed under Creative Commons: By Attribution 3.0 License

Headlines referenced:

Schiller Quote: